DSV UK wins new contract with the launch of Allbirds in the UK

Press Release

DSV Solutions in the United Kingdom has been awarded a 2 Year contract with Allbirds starting October 2018, as Allbirds strengthen their market position.

Founded in 2016, Allbirds is a certified B-Corp that manufactures trainers using sustainable, renewable materials.

The brand currently has two retail locations, New York and San Francisco, and will be expanding to the UK this October.

Allbirds opened their RFQ process and following 4-months of negotiations DSV Solutions were awarded the contract after demonstrating key skills in the footwear sector, start-up implementations and IT integration.  DSV Solutions will also configure and supply a bespoke pick-pack operation to support the needs of both Allbirds and their customers.  

“Re-packing to smaller sales units for end user clients is one of our key value added services” commented Paul Norton, Regional General Manager (North) “ Ensuring that the units are picked and packed efficiently and to a high standard ready for despatch is part of the key elements to providing a smooth on-time delivery operation to the end user as part of the Allbirds ordering experience.”  

The expansion will be helmed by Erick Haskell, Allbirds’s new President of International. Under Haskell, the sneaker brand is eyeing further international development, starting with the UK.

The expansion is an answer to the "pent-up demand" from customers in the UK market, Haskell added.

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