In 1973, a young man opened his first drugstore in Karlsruhe, Germany. The man, Götz W. Werner, was the fifth child in a family that had owned drugstores for three generations. Götz was ambitious and opened his own drugstore by the age of 29.
From that first drugstore has grown a business empire of more than 1,400 stores with its own branded products and a turnover of more than 5 billion Euro in Germany alone.
In 1986, dm-drogerie markt (dm) enlisted DSV to help distribute products to 10 local stores. A year later, the contract expanded to include warehousing and distribution to over 100 stores. We have been working together ever since.
Growing side by side
In its first 33 years of existence, dm opened about 800 stores. Since 2006, this figure has grown to more than 1,400. We have been working alongside the entire time, expanding our capacity and service to handle the needs of dm whenever necessary. On an average day, DSV packages 200,000 orders and delivers 10,000 pallets using more than 1,000 trucks to dm stores all over Germany.
Experience, trust and a single point of contact
dm is not a typical company. Götz W. Werner is influenced by the philosophy of Rudolf Steiner and was the head of the Karlsruhe Institute of Entrepreneurship at Karlsruhe University from 2003 to 2010. He believes that choosing the right partners and building a solid relationship with them is a more effective strategy than constantly changing partners in hopes of short-term benefit.
“The better I know people, the better I can work together with them. The same applies to companies. That’s why it’s important for us to maintain a long-term, reliable, and fair relationship with our business partners. DSV is our partner for store deliveries and warehouse logistics because we understand each other extremely well.” says Götz W. Werner, founder and member of the dm supervisory board.
He goes on to explain that while a common history and shared experience with a partner is useful, translating that into actual day-to-day work is another matter. dm’s partners need to have a local, single-point-of-contact presence with which communication is direct and clear.
In working with dm the local contact needs to be able to make independent decisions and implement them without interference. Rolf Wetzel, DSV Director of Retail Distribution and Services in Germany, echoes this idea when he says, “Local DSV offices have a lot of freedom. Those of us who work close to the customer are able to make important decisions. It’s a philosophy that seems to fit well with dm’s way of thinking.”
About dm-drogerie markt
With over 1,400 outlets and sales of more than EUR 5bn, dm-drogerie markt is Germany’s second-largest drugstore chain. The firm also has extensive operations in Austria and Eastern Europe. Since its founding in 1973, dm-drogerie markt has remained true to its focus on people, customers, partners, and staff.
Reflecting this commitment, the firm has long counted among Germany’s top job-creating businesses as ranked by Wirtschaftswoche magasine, and now employs over 17,000 people around the country.