In this white paper from our expert insights series, we look at how optimising on-shelf availability leads to higher sales and fewer dissatisfied customers. The paper gives real-life examples and illustrates how a stock monitoring system uses big data for stock optimisation.
An empty shelf where your product ought to be inevitably means lost sales. The majority of customers will opt for a competitor’s product from the next aisle, go elsewhere or simply abandon the purchase. Research has shown that the potential revenue gain from on-shelf availability optimisation can be as much as 29%. This white paper describes the context in which on-the-shelf availability is becoming increasingly important for sport and leisure brands, and highlights key areas where improvements can be made.
Download the full white paper here